by Ashley Sandonato | Apr 27, 2022 | Business
When the first 500 apps were launched in the Apple Store in 2008, the ambiguous internet was still something parents very much feared. Children were warned of stranger danger and were infamously scolded for texting at the table. Jump forward to 2022, and those unruly...
by Ashley Sandonato | Apr 15, 2022 | Business
Before a phone was the handheld powerhouse that it is today, it was exactly what the vegistal name suggests—a phone. Why did this device turn from a phone to an emailer, meteorologist, calendar, parking meter, entertainment center, and phone? Because it’s convenient...
by Ashley Sandonato | Apr 8, 2022 | Business
Back in November, McDonald’s celebrated 50 years of the egg McMuffin by dropping the price of the quintessential breakfast sandwich to the original 63 cents. The only catch? The offer was available exclusively via the McDonald’s app. With app revenue increasing by a...
by Ashley Sandonato | Mar 23, 2022 | Business
In 2012 ecommerce accounted for 5% of total retail sales. By 2021, that number had steadily grown to 16%. With ecommerce sales continuously on the rise, businesses are faced with the question of how to successfully create and maintain ecommerce platforms. Ecommerce...
by Ashley Sandonato | Mar 16, 2022 | Business
When we talk about mobile apps, the group whose usage is perhaps most misunderstood is those 50+. Designing a successful ecommerce app requires an understanding of all age group’s shopping behaviors. While there may be no one-size-fits-all way to...