MarTech Series: BILDIT Officially Launches Fully Customizable Native Mobile App Dev Platform Debunking Progressive Web Apps Trend
MarTech Series featured BILDIT: BILDIT Finds Development “Suite” Spot to Build Consumer Loyalty and Increase Conversions by 25% with Easy, Affordable and Secure Native M-Commerce App BILDIT, already the leading native mobile app development platform specially designed...
How parents are using mobile apps to their advantage
When the first 500 apps were launched in the Apple Store in 2008, the ambiguous internet was still something parents very much feared. Children were warned of stranger danger and were infamously scolded for texting at the table. Jump forward to 2022, and those unruly...
From ecommerce to mcommerce: why more shoppers are making purchases via phone
Before a phone was the handheld powerhouse that it is today, it was exactly what the vegistal name suggests—a phone. Why did this device turn from a phone to an emailer, meteorologist, calendar, parking meter, entertainment center, and phone? Because it’s convenient...
We built the app—now how do we incentivize downloads?
Back in November, McDonald’s celebrated 50 years of the egg McMuffin by dropping the price of the quintessential breakfast sandwich to the original 63 cents. The only catch? The offer was available exclusively via the McDonald’s app. With app revenue increasing by a...
Ecommerce and in-store retail: friends or foes
In 2012 ecommerce accounted for 5% of total retail sales. By 2021, that number had steadily grown to 16%. With ecommerce sales continuously on the rise, businesses are faced with the question of how to successfully create and maintain ecommerce platforms. Ecommerce...
55 & App – A Look at Boomer and Gen X Mobile App Behavior
When we talk about mobile apps, the group whose usage is perhaps most misunderstood is those 50+. Designing a successful ecommerce app requires an understanding of all age group’s shopping behaviors. While there may be no one-size-fits-all way to...
Native checkout: the mobile app feature that instantly drives conversions
Picture this: you've spent your time shopping through the app of your favorite eCommerce brand when you're ready to seal the deal and make your purchase. It's time to check out. Now you need to input your address and other information. You make a typo and have to...
Mobile Order Ahead Is King
I remember the first time a friend introduced me to Starbucks mobile ordering in 2016. My initial reaction was amazement that our cold brews were ready with her name stickered to them as soon as we walked into Starbucks. Why hadn’t we started doing this...
Mobile Design Considerations
Feng Shui I have a saying: Feng Shui your app. Organize your app in a way that opens up the content––the value of your app. Your app should solve a problem; it should make the user’s life better. The only way to do that is to get your UI out of the way....
The Native App Breakdown
What Exactly Does Native mean? If a plant is native to its land, it’s in the place where it’s been born and bred. It has the advantage of familiarity with the soil, sun, and surroundings. The plant has likely adapted to meet the needs of its landscape, feeling...