Ecommerce and in-store retail: friends or foes

Ecommerce and in-store retail: friends or foes

In 2012 ecommerce accounted for 5% of total retail sales. By 2021, that number had steadily grown to 16%. With ecommerce sales continuously on the rise, businesses are faced with the question of how to successfully create and maintain ecommerce platforms. Ecommerce...

Mobile Order Ahead Is King

Mobile Order Ahead Is King

    I remember the first time a friend introduced me to Starbucks mobile ordering in 2016. My initial reaction was amazement that our cold brews were ready with her name stickered to them as soon as we walked into Starbucks. Why hadn’t we started doing this...

Mobile Design Considerations

Mobile Design Considerations

  Feng Shui   I have a saying: Feng Shui your app. Organize your app in a way that opens up the content––the value of your app. Your app should solve a problem; it should make the user’s life better. The only way to do that is to get your UI out of the way....

The Native App Breakdown

The Native App Breakdown

  What Exactly Does Native mean? If a plant is native to its land, it’s in the place where it’s been born and bred. It has the advantage of familiarity with the soil, sun, and surroundings. The plant has likely adapted to meet the needs of its landscape, feeling...